Tuesday, November 24, 2009

Social Media and Kelowna Real Estate

One of my 2009 goals was to decide which on-line media I was going to use and to get "plugged in" to it. The learning curve has been daunting, but we pulled off some pretty great stuff thanks again to my "Assistant Extraordinaire", Kimberly. We started with running listing ads on dozens of different sites (i.e. castanet, craigs list, etc.) which grew to many many more. This itself was fascinating. Our ads on castanet got more travel than mls.ca!! From there we tackled Facebook, Twitter, my Blog, and LinkedIn. On these sites we've got groups and different usernames attached. Again, the results were staggering. The traffic flowing through these avenues grew exponentially. I asked Kim one day recently what the current numbers were for the blog. We did a google analytics and it showed that over 100 people had read the blog in the last 10 days and the average stayed to read for approximately 6 minutes. This type of traffic has increased visits to the kelownahome.com web pages where we've noticed that people are reading some of the hundreds of articles about real estate that we've posted there.
When I ask people where they get their real estate information, they all say "on-line". These people I've asked have ranged in age from 20 to 70! These same people tell me that when they do read the paper it's more for entertainment. Interesting...
In theory the on-line advertising is free, but it takes a lot of time and effort. Is it worth it? I say definately!
Talk to you soon...

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