Thursday, April 9, 2009

Internet Exposure

We've been busy for the last year getting plugged into the internet. It's been an amazing transformation and something we didn't expect to grow so quickly in our wildest dreams! We first started with our website...
Our website has been around for over a decade now and we've updated it from time to time over the years. Recently we spent a LOT of money (who knew that could be so expensive???) to re-vamp the entire site and are now finding that we can monitor where and often why the traffic comes to our site. The beauty of this is that we can customize and target our ads, for instance by using the most popular key words, see what people are looking at and for how long, and best of all it takes the guess work out of advertising. Bye bye newspaper! Next we moved into the marketing aspect and started linking forwards and backwards to all kinds of real estate sites. Our listings receive exposure on hundreds of sites and traffic around this is growing at a crazy rate.
I was sitting talking to our assistant Kimberly this morning and told her I was discouraged because I didn't think anyone was reading this blog. She quickly pulled out our detailed report and voila... 36 of you have read this blog in the last 2 weeks and the average time on-site was almost 6 minutes! I didn't think that was too bad for a new blog!
I'm curious... does anyone read the paper for information any more?
Have a great Easter weekend.
Talk to you soon.....

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